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Wednesday, October 14, 2026
Direct Memo

Toto Wolff Preparing to Sell Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic success in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – a record for a Formula 1 squad – following McLaren was appraised at £3.5bn in an adjustment to corporate structure in September.

Wolff, who holds one-third of Mercedes F1, plans to divest a shareholding approximately 5%.

Wolff, aged 53 would stay on as team principal and CEO should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos, who both hold a third of the company.

A Mercedes spokesperson said: "We will be making no comment on the matter. The governance of the team stays unchanged, and all three partners are fully committed to continued achievements of the brand in F1."

Financial Increase

This arrangement signifies a substantial rise in worth of the Mercedes team since Ineos Group acquired its share for £208 million in 2022.

This surge reflects the expansion in market values of Formula 1 outfits in the past few years as a consequence of the increasing appeal of the sport around the world.

This was also seen in the success of the F1 movie featuring Hollywood star Brad Pitt, which was released last summer and earned over $630 million (£458m) at the box office.

It is Pitt's most successful film and the most successful sports movie ever released.

Present Performance

Mercedes are second in the team standings, behind McLaren, with three races left this season.

Mercedes' primary racer British driver George Russell has secured victory in two of the 21 races this year and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a record eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Written by

Lisa Garcia

A seasoned corporate communications consultant with over 15 years of experience in business writing and strategic messaging.

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